UK Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
This chart shows the viewability rate for desktop and mobile display and video ads in the UK during H2 2018. It is broken out by programmatic, publisher direct and total buys.
Data is from the April 2019 Integral Ad Science "H2 2018 Media Quality Report: UK." The report is based on 715 billion impressions worldwide in 13 countries during H2 2018. Impressions include display and video ads found on desktop/laptop and mobile (excludes tablet) in browsers and apps. Integral Ad Science is an ad verification company.