Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 2, 2019

How Do US TV Advertisers and Marketers Feel About the Effectiveness of Digital vs. TV Ads? (% of respondents, Feb 2019)

How Do US TV Advertisers and Marketers Feel About the Effectiveness of Digital vs. TV Ads? (% of respondents, Feb 2019)

Description

Over one-third of US TV advertisers and marketers believe that digital ads were more effective than TV ads, while one-third found TV ads to be more effective.