April 12, 2019

US Mobile Programmatic Display Ad Spending, by Transaction Method, 2016-2021 (billions, % change and % of total mobile digital display ad spending)

Description

This chart details eMarketer's estimates for how much US advertisers will spend on mobile programmatic display by the various transaction types, including programmatic direct, private marketplace (PMP) and open exchanges from 2016 to 2021.
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Chart Title

US Mobile Programmatic Display Ad Spending, by Transaction Method, 2016-2021 (billions, % change and % of total mobile digital display ad spending)

Publication Date

April 12, 2019

Sources

Source information is only available to PRO subscribers.