April 12, 2019

Programmatic Direct's Portion of Programmatic Ad Spending Is Much Smaller When Excluding Social, 2016-2021 (% of US nonsocial programmatic ad spending)

Description

This chart details eMarketer's estimates for how much US advertisers are spending on programmatic advertising across programmatic direct, and RTB, excluding social ad spending from consideration. It looks at the years 2016-2021.
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Chart Title

Programmatic Direct's Portion of Programmatic Ad Spending Is Much Smaller When Excluding Social, 2016-2021 (% of US nonsocial programmatic ad spending)

Publication Date

April 12, 2019

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