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March 1, 2019
Share of Digital Ad Spending in India, by Industry, 2018 (% of total)
Description
According to EY and Federation of Indian Chambers of Commerce and Industry (FICCI), FMCG was the highest spender on digital comprising 28% of 2018 total spends in India, followed by e-commerce, consumer durables and BFSI.Chart Title
Share of Digital Ad Spending in India, by Industry, 2018 (% of total)Publication Date
March 1, 2019
Topics
Media & EntertainmentAutomotiveDigital Ad SpendingRetail CategoriesTelecomInsuranceConsumer Banking
India