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March 1, 2019

Share of Digital Ad Spending in India, by Industry, 2018 (% of total)

Share of Digital Ad Spending in India, by Industry, 2018 (% of total)

Description

According to EY and Federation of Indian Chambers of Commerce and Industry (FICCI), FMCG was the highest spender on digital comprising 28% of 2018 total spends in India, followed by e-commerce, consumer durables and BFSI.

Featured In

eMarketer Live Analyst Series: Digital Ad Spending By Industry

Sources

EY
Federation of Indian Chambers of Commerce and Industry (FICCI)

Chart Title

Share of Digital Ad Spending in India, by Industry, 2018 (% of total)

Publication Date

March 1, 2019

Sources

EY
Federation of Indian Chambers of Commerce and Industry (FICCI)

Featured In

eMarketer Live Analyst Series: Digital Ad Spending By Industry
Topics
Media & EntertainmentAutomotiveDigital Ad SpendingRetail CategoriesTelecomInsurance
Consumer Banking
India
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