How Do US Millennials Prefer to Shop? (% of respondents, 2017 & 2019)
Nearly four in ten US Millennials prefer to browse online and purchase online, up nearly 9% from 2017. While in 2017 one third preferred to browse online and purchase in-store, that number declined to one in five in 2019.
Data is from the March 2019 CouponFollow "Millennial Shopping Report 2019." 1,002 US internet users ages 22-37 were surveyed online during January 2019. CouponFollow is a digital coupon site.