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September 15, 2022
How Do US Millennial Shoppers Prefer to Shop? (% of respondents, 2017, 2019 & 2022)
Note
Among those surveyed in 2022, 21% shop primarily in-store, 26% shop primarily online via a computer, and 56% shop primarily via mobile.Methodology
Data is from the September 2022 CouponFollow "Millennial Shopping Habits: Trend Report 2022." 1,257 US internet users ages 25-40 were surveyed online during February 2022. The final sample had slightly more females than male respondents, with income ranges up to $200,000. CouponFollow is a digital coupon site.Sources
Chart Title
How Do US Millennial Shoppers Prefer to Shop? (% of respondents, 2017, 2019 & 2022)Publication Date
September 15, 2022