What Marketing-Related Challenges Are Most Likely to Worry Client-Side Marketers Worldwide? (% of respondents, Dec 2018)
Difficulty getting a holistic view of customers across all interactions is the top marketing-related challenge that keeps marketers up at night, followed by difficulty tracking marketing effectiveness and media spend and ensuring consistent experience throughout the customer lifecycle.
Data is from the February 2019 Econsultancy report titled "2019 Digital Trends" in partnership with Adobe. 12,815 business professionals worldwide from various industries were surveyed online during November-December 2018. Respondents were from the client-side (60%) and supply-side (40% including agency marketers, consultants, technology vendors and other service providers) from companies with a business focus of B2B (31%), B2C (32%) or both (37%) located in Asia (24%), Australia/New Zealand (8%), Europe (47%), Middle East (2%) or other (5%).