February 20, 2019

What Type of Content Influences the Purchasing Decisions of Internet Users in Australia, the UK and the US? (% of respondents, 2017 & 2019)


Almost 80% of internet users in 2019 said that consumer created content highly impacts their purchasing decisions vs. 60% of respondents in 2017. Less respondents (8%) said that celebrity or influencer content influence their purchasing decision in 2019 vs. 23% in 2017.