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January 17, 2019

US Total Media Ad and Marketing Spending, by Media and Format, 2018 & 2019 (billions and % change)


Winterberry Group analysis of Advertising Age, Cadent Consulting Group, eMarketer, Forrester Research, GroupM, IBISWorld, Jack Myers, J.P. Morgan, Magna, Outdoor Advertising Association of America (OAAA), Pivotal Research Group, PQ Media, PwC, Video Advertising Bureau and Zenith.


Data is from the January 2019 Winterberry Group report titled "Outlook for Data Driven Marketing: First Look 2019."