An updated version of this chart is available.
View the latest data
January 17, 2019
US Total Media Ad and Marketing Spending, by Media and Format, 2018 & 2019 (billions and % change)
Note
Winterberry Group analysis of Advertising Age, Cadent Consulting Group, eMarketer, Forrester Research, GroupM, IBISWorld, Jack Myers, J.P. Morgan, Magna, Outdoor Advertising Association of America (OAAA), Pivotal Research Group, PQ Media, PwC, Video Advertising Bureau and Zenith.Methodology
Data is from the January 2019 Winterberry Group report titled "Outlook for Data Driven Marketing: First Look 2019."Sources
Chart Title
US Total Media Ad and Marketing Spending, by Media and Format, 2018 & 2019 (billions and % change)
Publication Date
January 17, 2019
