Daily US Social Network Users* Who Have Purchased a Product/Service Based on an Influencer/Blogger or Celebrity Recommendation, by Platform, Dec 2018 (% of respondents in each group)
Methodology
Data is from the January 2019 CivicScience data as cited in company blog. Over 1,800 US internet users ages 13+ were surveyed online during December 10-18, 2018. Data was weighted according to the US Census for gender and age. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.
Daily US Social Network Users* Who Have Purchased a Product/Service Based on an Influencer/Blogger or Celebrity Recommendation, by Platform, Dec 2018 (% of respondents in each group)