Daily US Social Network Users* Who Have Purchased a Product/Service Based on an Influencer/Blogger or Celebrity Recommendation, by Platform, Dec 2018 (% of respondents in each group)
Data is from the January 2019 CivicScience data as cited in company blog. Over 1,800 US internet users ages 13+ were surveyed online during December 10-18, 2018. Data was weighted according to the US Census for gender and age. CivicScience is an online polling company that polls consumers on their favorite websites and social networks.