Influencer marketing is a part of marketing plans for businesses around the world, especially in industries such as fashion, beauty, retail and entertainment. But high-profile scandals like the Fyre Festival show that this industry that sprang up to help brands forge authentic connections to consumers is facing increasing scrutiny of its own trustworthiness.
WHAT’S IN THIS REPORT? This report pinpoints the ways marketers are using influencer marketing successfully and explores how they are getting past some of the vexing issues that threaten to hold the tactic back.
KEY STAT: A worldwide survey of CMOs found that 30.5% are increasing their focus on influencers as part of the advertising media mix.