Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
November 14, 2018
Value of Micro/Niche/Mid-Tier Influencers According to UK and US Digital Marketers, Aug 2018 (% of respondents)
Note
Respondents were asked, "What value have micro/niche/mid-tier influencers brought to your campaigns over top-tier talent?"Methodology
Data is from the November 2018 Influencer Intelligence in association with Econsultancy report titled "Influencer Marketing 2020." 1,173 US and UK digital marketers, including in-house brand marketers, agencies, consultants and talent across a broad range of industry sectors, were surveyed during August 2018.Chart Title
Value of Micro/Niche/Mid-Tier Influencers According to UK and US Digital Marketers, Aug 2018 (% of respondents)Publication Date
November 14, 2018