How Do Brand Emails Aid in the Purchasing Decisions of US Internet Users? (% of respondents, Nov 2018)
NoteData was provided to eMarketer by Zeta Global.
MethodologyData is from the November 2018 The Relevancy Group and Zeta Global report titled "Consumer Holiday Attitudes and Marketing Behaviors." 1,010 US internet users ages 13+ were surveyed online during October-November 2018. The respondents were female (54%) and male (46%). The mean age was 45.4 years and the average annual income was $80,000. On average, the respondents had 2 email accounts. The Relevancy Group is a provider of research, survey design and consulting. Zeta Global is a customer life-cycle marketing company.