November 30, 2018

Digital Video Ad Spending Share in China, Programmatic* vs. Nonprogrammatic, 2019 (% of total digital video ad spending)

Note

For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/5a2874f3bdbb200c84964c43/5c06ac141a250f0e6c0becc3">click here.</a>

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from ... other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.More
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Chart Title

Digital Video Ad Spending Share in China, Programmatic* vs. Nonprogrammatic, 2019 (% of total digital video ad spending)

Publication Date

November 30, 2018

Sources