Why Do US Publishers and Brand Marketers Use Audience Data? (% of respondents, Nov 2018)
Data was provided to eMarketer by Lotame.
Data is from the November 2018 Lotame "Data Activation & Success Report." More than 300 US senior-decision makers in digital media and marketing were surveyed during October 26-November 5, 2018. Respondents include publishers and marketers. Lotame is a data management platform (DMP).