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October 11, 2018

Most Effective In-App Ad Format According to US Agency Professionals, Aug 2018 (% of respondents)

Most Effective In-App Ad Format According to US Agency Professionals, Aug 2018 (% of respondents)

Methodology

Data is from the October 2018 Fyber report titled "In-App Advertising" conducted by Sapio Research. 200 US respondents at media agencies (n=100) and brands/advertisers (n=100) were surveyed online during August 2018. At an overall level, results are accurate to +/- 6.9% at 95% confidence limits assuming a result of 50%. Fyber is a monetization platform for mobile publishers.