Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
October 16, 2018
Are US Cable TV* vs. Linear Over-the-Top (OTT)** Viewers Satisfied with Select Factors of Their TV Content Service? (% of respondents, May 2018)
Methodology
Data is from the October 2018 Adobe Advertising Cloud and Telaria report titled "Inside the Minds of Cord-Cutters & Cable-Keepers" conducted by Lieberman Research Worldwide. 750 US connected TV viewers ages 21-54 were surveyed online during April 26-May 9, 2018. Respondents were split into three separate segments (n=250 each), including cable TV viewers (i.e., those who watch linear TV via cable or satellite service), linear over-the-top (OTT) viewers (i.e., those who watch linear TV via nonlinear platforms, e.g., virtual multichannel video programming distributors (vMVPDs)) and app/on-demand-only viewers (i.e., those without home cable or satellite connection who view content via streaming apps only). Telaria is a video monetization software company.Chart Title
Are US Cable TV* vs. Linear Over-the-Top (OTT)** Viewers Satisfied with Select Factors of Their TV Content Service? (% of respondents, May 2018)Publication Date
October 16, 2018