How Many Reviews Do Gen Z Internet Users Read Before Making a First-Time Purchase? (% of respondents, by gender, April 2018)
Data is from the October 2018 The Center for Generational Kinetics report titled "The State of Gen Z 2018." 2,032 US teens and adults ages 13-41 (1,000 ages 13-22 and 1,032 ages 23-41) were surveyed online during April 10-24, 2018. The margin of error is +/- 3.1 percentage points. The Center for Generational Kinetics is a millennial and Gen Z research and strategy consulting firm.