Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Already have a subscription?Sign In

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Get a Demo
October 18, 2017

How Many Reviews Do Gen Z Internet Users Read Before Making a First-Time Purchase? (% of respondents, by gender, April 2018)

Methodology

Data is from the October 2018 The Center for Generational Kinetics report titled "The State of Gen Z 2018." 2,032 US teens and adults ages 13-41 (1,000 ages 13-22 and 1,032 ages 23-41) were surveyed online during April 10-24, 2018. The margin of error is +/- 3.1 percentage points. The Center for Generational Kinetics is a millennial and Gen Z research and strategy consulting firm.