Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Older adults outpace younger generations on TikTok
Article |
Sep 11, 2025
The big answers: EMARKETER Daily quiz
Article |
Sep 10, 2025
One-third of US adults use AI agents for discovery
Article |
Sep 10, 2025
5 benefits CMOs hope to get out of AI
Article |
Sep 10, 2025
Liquid Death shrugs off paid social ads, bets big on CTV
Article |
Sep 10, 2025
The future of digital: GenAI's consumer journey, platform resiliency, and expertise investing
Article |
Sep 10, 2025
Novo Nordisk trims workforce amid effort to regain obesity drug lead
Article |
Sep 10, 2025
Microsoft adds Anthropic to 365, loosening OpenAI’s grip on enterprise AI
Article |
Sep 10, 2025
Reddit, Yahoo, and others unite to demand AI pay for scraped content
Article |
Sep 10, 2025
Ikea and Alibaba cut prices as China demand stays weak
Article |
Sep 10, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Already have a subscription?Sign In
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
October 10, 2018
Which Type of Business Do US Internet Users Trust the Least for Protecting Personal Data? (% of respondents, Aug 2018)
Note
Data was provided to eMarketer by Janrain.Methodology
Data is from the October 2018 Janrain "Brand Trust Survey." 1,079 US internet users ages 18+ were surveyed online during August 2018. Respondents identified their gender as female (54.6%) or male (45.4%), ages 18-29 (26.9%), 30-44 (21.8%), 45-60 (24.5%) or 60+ (26.8%) with a household income of $0-$9,999 (6.4%), $10,000-$24,999 (11.3%), $25,000-$49,999 (18.8%), $50,000-$74,999 (17.4%), $75,000-$99,999 (13.6%), $100,000-$124,999 (9.4%), $125,000-$149,999 (3.7%), $150,000-$174,999 (3.7%), $175,000-$199,999 (1.5%) or $200,000+ (2.8%). Janrain is a customer identity and access management company.Sources
Chart Title
Which Type of Business Do US Internet Users Trust the Least for Protecting Personal Data? (% of respondents, Aug 2018)Publication Date
October 10, 2018
