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September 28, 2018
US TV vs. Digital Video Viewers, 2018-2020 (millions)
Description
eMarketer estimates that from 2018 to 2020, the number of US TV viewers will slightly decrease to over 280 million as digital video viewers will increase to over 240 million viewers.
Note
For more of eMarketer's forecasts on this topic, <a href="https://prolink.emarketer.com/forecasts/584b26021403070290f93a34/5851918b0626310a2c186b58">click here.</a>
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.