September 28, 2018

Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)

Description

In H1 2017 and H1 2018, desktop header bidding impression share surpassed mobile header bidding impressions in the Americas and worldwide, as shown in a chart analysis via a mobile programmatic ad platform.
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Chart Title

Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)

Publication Date

September 28, 2018

Sources

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