September 28, 2018

Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)


In H1 2017 and H1 2018, desktop header bidding impression share surpassed mobile header bidding impressions in the Americas and worldwide, as shown in a chart analysis via a mobile programmatic ad platform.