Already have a subscription?Sign In
Access All Charts and Data
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 28, 2018
Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)
Description
In H1 2017 and H1 2018, desktop header bidding impression share surpassed mobile header bidding impressions in the Americas and worldwide, as shown in a chart analysis via a mobile programmatic ad platform.Chart Title
Programmatic Ad Performance Metrics in the Americas and Worldwide: Header Bidding Impression Share, Desktop vs. Mobile*, H1 2017 & H1 2018 (% of total via PubMatic's platform)Publication Date
September 28, 2018
Sources
Source information is only available to PRO subscribers.