What Attribution Models Do Performance Marketers in the UK and US Use? (% of respondents, April 2018)
Data is from the August 2018 Tune and Acceleration Partners' report titled "Performance Evolution: Putting the Brand Budget to Work." 2,274 performance marketers in the UK (400) and US (1,874) from various verticals were surveyed in April 2018. Respondents identified their place of work as ad networks (15.6%), agencies (24.1%), brands (24.1%) or marketing platforms (30.6%). Tune is a provider of software for mobile marketing management and measurement and Acceleration Partners is a global affiliate program management company.