Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
October 1, 2018
US Programmatic Digital Display Ad Spending, 2016-2020 (billions, % change and % of total digital display ad spending*)
Description
This charts shows a forecast for spending on programmatic digital display ads in the US. Programmatic online ads are digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology.