An updated version of this chart is available.
View the latest data
October 1, 2018

US Programmatic Digital Display Ad Spending, 2016-2020 (billions, % change and % of total digital display ad spending*)

Description

This charts shows a forecast for spending on programmatic digital display ads in the US. Programmatic online ads are digital display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology.
Share

Chart Title

US Programmatic Digital Display Ad Spending, 2016-2020 (billions, % change and % of total digital display ad spending*)

Publication Date

October 1, 2018

Sources

Source information is only available to PRO subscribers.