August 20, 2018

How Do OTT/Pay TV Providers, Media Owners and Advertisers Value Traditional TV vs. OTT Audience? (% of respondents, Dec 2017)


Data is from the August 2018 SpotX report titled "TV is Total Video" conducted by Kagan. 41 leading US pay TV providers, pure-play OTT providers, content owners and advertisers were surveyed by telephone during December 2017.