September 24, 2018

What Do Ad Agencies in the UK and North America See as the Main Barriers to Marketing Technology Investment and Use? (% of respondents, 2017 & 2018)

Description

Ad agencies in the UK and North America were asked what they see as the main challenges to martech investment and use. This chart shows their responses in 2017 and 2018. Some challenges include lack of understanding of the technology available, budget, unconnected/poor data, measurement and metrics. ...Ad agencies in the UK and North America were asked what they see as the main challenges to martech investment and use. This chart shows their responses in 2017 and 2018. Some challenges include lack of understanding of the technology available, budget, unconnected/poor data, measurement and metrics.More

Note

Data was provided to eMarketer by Moore Stephens.

Methodology

Data is from the September 2018 Warc report titled "Martech: 2019 and Beyond" in association with Moore Stephens. More than 800 brands and agencies in the Americas, Asia-Pacific and Europe were surveyed online during June-July 2018. Moore Stephens is an accounting and business advisory company.
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Chart Title

What Do Ad Agencies in the UK and North America See as the Main Barriers to Marketing Technology Investment and Use? (% of respondents, 2017 & 2018)

Publication Date

September 24, 2018