What Issues Do US Agency and Marketing Professionals Think Blockchain Tech Is Likely to Solve? May 2018 (% of respondents)
A survey of US marketers asked whether they think blockchain is likely to solve key digital media issues: lack of supply chain transparency, lack of accuracy in data and user targeting, inefficiency in the supply chain, siloed solutions reducing efficacy/ROI.
Data was provided to eMarketer by Advertiser Perceptions.
Data is from the September 2018 Advertiser Perceptions "Omnibus Study: May 2018." 300 US agency and marketing professionals from the Advertiser Perceptions Media Decision Maker database were surveyed online during May 2018. All respondents were involved in media brand selection decisions. ... Respondents were from agencies (60%) or were marketers (40%) with job titles of director/supervisor (39%), manager/planner/buyer (21%) or VP and above (40%).More