What Technologies Do Advertisers, Agencies and Tech Vendors Worldwide Use as Part of an Integrated Digital Advertising Strategy? (% of respondents, May 2018)
Data is from the September 2018 Econsultancy report titled "Dream vs. Reality: The State of Consumer-First and Omnichannel Marketing" in partnership with MediaMath. 446 ad agencies (17%), advertisers (72%) and technology vendors (11%) worldwide were surveyed online during April-May 2018. MediaMath is a global marketing technology company.