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September 10, 2018

US TV* and Digital Video** Ad Spending, 2018-2022 (billions)


This chart shows the amount of US TV and digital video ad spending for 2018-2022. Spending each year is represented in billions of dollars. TV includes broadcast and cable TV.


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Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.