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Explore our Research →The big answers: EMARKETER Daily quiz
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Messaging platforms like Snapchat, Facebook evolve into key channels for customer connection
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Sora copycats expose a growing App Store scam economy
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Singles’ Day becomes marathon event as platforms fight for sales
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EQ Bank launches SMB services, expands war against Big Five Canadian banks
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OpenAI, Google, Anthropic test agentic ecommerce in India
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Oct 10, 2025
Bank marketers get big budgets in 2025, lean into GenAI-optimized content
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Oct 10, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
September 6, 2018
How Do Internet Users Worldwide Feel About Companies Using Data/Personalization? April 2018 (% of respondents, by age)
Description
A global survey asked consumers about companies using their data for personalization: do they understand how companies use their data, do they expect offers to be personalized, are they comfortable with companies using their data for personalized engagement. The results are broken out by age group.Methodology
Data is from the September 2018 Salesforce report titled "Trends in Customer Trust." 6,723 internet users and business buyers worldwide ages 18+ were surveyed online during March 26-April 12, 2018. The double-blind survey was conducted among third-party panelists (not limited to Salesforce customers) in Australia, Brazil, Canada, France, Germany, Hong Kong, India, Japan, Mexico, the Netherlands, New Zealand, the Nordics (Denmark, Finland, Iceland, Norway, Sweden), Singapore, the UK and the US. 33% of respondents were business buyers and the remaining 66% were general consumers.Chart Title
How Do Internet Users Worldwide Feel About Companies Using Data/Personalization? April 2018 (% of respondents, by age)Publication Date
September 6, 2018