What Systems/Data Sources Have US B2B vs. B2C Senior Marketers Integrated into Their Customer Data Platform (CDP)? (% of respondents, June 2018)
Data is from the August 2018 The Relevancy Group report titled "The Relevancy Ring - CDP Buyer's Guide 2018." 406 US senior marketers from various industries were surveyed in June 2018. Respondents identified their job title as associate (16%), CMO (23%), director (20%), executive/other (5%), manager (16%), marketing IT (15%) and VP/SVP/EVP (8%).