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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
August 13, 2018
What Are Important Priorities to US Back-to-School Shoppers?, July 2018 (% of respondents, by age)
Methodology
Data is from the August 2018 The Integer Group report titled "The Checkout: Back to School and Back to College 2018." 1,254 US back-to-school shoppers ages 18+ were surveyed online in July 2018. Respondents identified as female (51.3%) and male (48.7%). Respondents identified their ages as 18-24 (13.8%), 25-34 (19.2%), 35-44 (20.1%), 45-54 (17.9%), 55-64 (15.4%) and 65+ (13.6%). Respondents identified their income as less than $15,000 (10.9%), $15,000-$24,999 (10.2%), $25,000-$49,999 (22.6%), $50,000-$74,999 (20.9%), $75,000-$99,999 (13.7%), $100,000-$149,999 (12.4%), $150,000-$199,999 (4.7%) and $200,000+ (4.6%).Sources
Chart Title
What Are Important Priorities to US Back-to-School Shoppers?, July 2018 (% of respondents, by age)Publication Date
August 13, 2018