Which Trends Do US Creative Professionals Believe Will Have a Significant Impact on Their Creative Output?, April 2018 (% of respondents)
Creative professionals in the US were asked what trends will have a big impact on their creative works. Responses included artificial intelligence (AI), advances in ad formats (e.g. mobile, video, AR/VR), changing tech tools for creatives, experiential marketing, influencer marketing, social media ... usage in advertising and more.More
Respondents were asked, "Which trends do you believe will have significant impact on your creative output in the next two years?" Data was provided to eMarketer by Wrike.
Data is from the July 2018 Wrike study titled "The State of Creative Teams in 2018" conducted by Edgepeak Consulting LLC. 1,552 US creative individual contributors or managers of creative professionals were surveyed in April 2018. Wrike is a work management platform.