US Subscription Over-the-Top (OTT) Video Service Users and Penetration, 2017-2022 (millions, % change and % of population)
This chart shows eMarketer estimates for OTT video subscribers in the US. Examples of OTT included in the estimates are Amazon Video, HBO Now, Hulu, Netflix, Sling TV and YouTube Red.
Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.