The Rapidly Shifting Video Market
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How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In a special two-part “Behind the Numbers” conversation, eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.
In part one, we focus on Netflix and its OTT rivals, and discuss the importance of content.
In part two, we dig into the pay TV sector and study the real impact of digital video.
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US Subscription Over-the-Top (OTT) Video Service Users and Penetration, 2017-2022 (millions, % change and % of population)
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