July 10, 2018

Which Digital Marketing Channels for Marketing Attribution Are Easy vs. Difficult to Analyze for Marketers Worldwide? (% of respondents, June 2018)


Respondents were asked "What digital channels are most easily analyzed for attributing marketing results to sales revenue?" and "What digital channels are the most difficult to analyze for attributing marketing results to sales revenue?"


Data is from the July 2018 Ascend2, "Measuring Marketing Attribution." 226 marketing influencers and research subscribers worldwide were surveyed online during the week of June 25, 2018. Respondents identified their role as nonmanagement professional (13%), owner/partner/CxO (31%) and VP/director/manager (56%). Respondents identified their company type as B2B (43%), B2C (36%) and equally split between B2B and B2C (21%). Respondents identified the number of employees at their company as fewer than 50 (16%), 50-500 (45%) and more than 500 (39%).