July 9, 2018

Product Categories that US Internet Users Have Purchased* vs. Plan to Purchase** from a Different Retailer on Amazon Prime Day, July 2018 (% of respondents)

Note

Data was provided to eMarketer by AlixPartners.

Methodology

Data is from the July 2018 AlixPartners "Amazon Prime Day Consumer Survey and Outlook." 1,124 US internet users ages 18+ were surveyed online during July 1-3, 2018. Respondents were female (55%) and male (45%). Respondents were ages 18-24 (12%), 25-34 (20%), 35-44 (17%), 45-54 (17%), 55-64 (17%) and 65+ (17%). Respondents identified their income as less than $25,000 (16%), $25,000-$49,999 (24%), $50,000-$74,999 (20%), $75,000-$99,999 (15%), $100,000-$149,999 (15%), $150,000-$199,999 (6%) and $200,000 (6%).
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Chart Title

Product Categories that US Internet Users Have Purchased* vs. Plan to Purchase** from a Different Retailer on Amazon Prime Day, July 2018 (% of respondents)

Publication Date

July 9, 2018