US Over-the-Top (OTT) Video Service Viewers, by Provider, 2018 (millions)
According to eMarketer estimates, YouTube had the most OTT video service viewers in the US with 192 million viewers. Netflix was second with 147.5 million viewers and Amazon third with 88.7 million.
Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.