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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 3, 2018

Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)

Description

In 2018, among US publishers, the average number of ad networks, exchanges and supply-side platforms (SSPs) used in March of 2018 were 5.8 and in June of 2018 were 5.7. In December of 2017, only 5.5 were used by US publishers.

Note

Data was provided to eMarketer by Pathmatics.

Featured In

Publishers Are Using Fewer Sell-Side Vendors

Sources

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Chart Title

Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)

Publication Date

July 3, 2018

Sources

Featured In

Publishers Are Using Fewer Sell-Side Vendors

Topics

Marketing Technology Programmatic Advertising United States

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