July 3, 2018
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Description
In 2018, among US publishers, the average number of ad networks, exchanges and supply-side platforms (SSPs) used in March of 2018 were 5.8 and in June of 2018 were 5.7. In December of 2017, only 5.5 were used by US publishers.Note
Data was provided to eMarketer by Pathmatics.Featured In
Publishers Are Using Fewer Sell-Side VendorsSources
Chart Title
Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)
Publication Date
July 3, 2018
