July 3, 2018

Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)

Description

In 2018, among US publishers, the average number of ad networks, exchanges and supply-side platforms (SSPs) used in March of 2018 were 5.8 and in June of 2018 were 5.7. In December of 2017, only 5.5 were used by US publishers.

Note

Data was provided to eMarketer by Pathmatics.
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Chart Title

Average Number of Ad Networks, Exchanges and Supply-Side Platforms (SSPs) Used by US Publishers, June 2016-June 2018 (among the largest 500 publishers on the Pathmatics platform)

Publication Date

July 3, 2018

Sources