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June 22, 2018
Challenges that Are Preventing Further Investment in Data Science/Analytics According to UK and US Advertisers and Agencies, April 2018 (% of respondents)
Note
Data was provided to eMarketer by MiQ.Methodology
Data is from the June 2018 Advertiser Perceptions "Advertiser Perceptions Study Results & Analysis" commissioned by MiQ. 152 UK (n=52) and US (n=100) brand advertisers and agency professionals were surveyed during April 10-17, 2018. Respondents were from the Advertiser Perceptions Media Decision Maker database and third-party databases. They were required to have a minimum digital ad budget of $1 million in the US and $250,000 in the UK, and all respondents were involved in digital advertising decision-making. MiQ is a global marketing intelligence company.Chart Title
Challenges that Are Preventing Further Investment in Data Science/Analytics According to UK and US Advertisers and Agencies, April 2018 (% of respondents)Publication Date
June 22, 2018