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June 7, 2018
Benefits of Using Location-Based Ad Personalization According to US Location Data Buyers, April 2018 (% of respondents)
Note
Data was provided to eMarketer by Factual.Methodology
Data is from the June 2018 Factual "2018 Location-Based Marketing Report: Practices, Preferences and Plans for the Future" conducted by Lawless Research. 700 US location data buyers were surveyed online during March 22-April 15, 2018. Respondents were manager-level or above, with 534 from consumer brands and 166 from advertising/marketing agencies. The survey was hosted by Qualtrics and Cint provided respondents from their aggregated research panel. Tests of significance were conducted at the .01 and .05 levels (99% and 95% probability, respectively, that the difference is real and not by chance). Factual is a location data platform for mobile advertisers, developers and enterprises.Featured In
Do Location-Based Ads Drive Store Visits?Chart Title
Benefits of Using Location-Based Ad Personalization According to US Location Data Buyers, April 2018 (% of respondents)Publication Date
June 7, 2018