June 19, 2018

US Media Agencies, TV Stations and Media Representation Companies that Are Concerned Their Company Will Not Be Able to Keep Up with Technological Changes in the TV Ad Industry, March 2018 (% of respondents)

Description

US media agencies, TV stations and media representation companies were asked about their level of concern that their company will not be able to keep up with technological changes in the TV ad industry.

Note

Respondents were asked, "How concerned are you that your organization will not be able to keep up with technology-driven changes in the industry?" Data was provided to eMarketer by Videa.

Methodology

Data is from the June 2018 Videa and Finn Partners "Videa Change Management Survey." 174 US media agencies, TV stations and media representation companies were surveyed during September 2017-March 2018. Videa is a supply-side platform for automated TV advertising and Finn Partners is a strategy ... communication company.More
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Chart Title

US Media Agencies, TV Stations and Media Representation Companies that Are Concerned Their Company Will Not Be Able to Keep Up with Technological Changes in the TV Ad Industry, March 2018 (% of respondents)

Publication Date

June 19, 2018