Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
June 19, 2018
US Media Agencies, TV Stations and Media Representation Companies that Are Concerned Their Company Will Not Be Able to Keep Up with Technological Changes in the TV Ad Industry, March 2018 (% of respondents)
Description
US media agencies, TV stations and media representation companies were asked about their level of concern that their company will not be able to keep up with technological changes in the TV ad industry.Note
Respondents were asked, "How concerned are you that your organization will not be able to keep up with technology-driven changes in the industry?" Data was provided to eMarketer by Videa.Methodology
Data is from the June 2018 Videa and Finn Partners "Videa Change Management Survey." 174 US media agencies, TV stations and media representation companies were surveyed during September 2017-March 2018. Videa is a supply-side platform for automated TV advertising and Finn Partners is a strategy communication company.Chart Title
US Media Agencies, TV Stations and Media Representation Companies that Are Concerned Their Company Will Not Be Able to Keep Up with Technological Changes in the TV Ad Industry, March 2018 (% of respondents)Publication Date
June 19, 2018