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June 11, 2018
US Internet Users Who Have Purchased a Personalized Product/Service, by Category, April 2018 (% of respondents)
Methodology
Data is from the June 2018 YouGov report titled "Made to Order: An analysis of US consumer perception towards personalization." 2,261 US internet users ages 18+ were surveyed online during April 23-25, 2018.Featured In
Fashion Is Popular for Mass CustomizationSources
Chart Title
US Internet Users Who Have Purchased a Personalized Product/Service, by Category, April 2018 (% of respondents)Publication Date
June 11, 2018