May 29, 2018

Barriers to Improving ROI on Marketing Technology Investments According to UK and US Marketing Executives, April 2018 (% of respondents)


Data is from the May 2018 Wipro "CMO Study" conducted by Coleman Parkes Research. 500 marketing executives in the UK and US from various industries were surveyed online during March-April 2018. Respondents were from companies with more than 1,000 employees. Respondents identified their job title as CMO or equivalent (29%), marketing director or equivalent (42%) or VP of marketing or equivalent (29%). Respondents were female (40%) and male (60%) and identified their ages as 21-27 (20%), 28-37 (43%), 38-54 (31%) and 55+ (6%). Wipro is an IT company.