Primary Brand Attribute that Influences Select Actions/Attitudes Toward a Company Among US Internet Users, March 2018 (% of respondents)
Respondents were asked, "If you could only choose one, which of the following brand attributes (purpose, cost, quality) would make you most likely to take the following actions?" Data was provided to eMarketer by Cone Communications.
Data is from the May 2018 Cone Communications and Porter Novelli "2018 Cone/Porter Novelli Purpose Study" conducted by M/A/R/C Research. 1,006 US internet users ages 20+ were surveyed online during March 8-16, 2018. Cone Communications, a Porter-Novelli company, is a public relations and marketing company.