Instances in Which US Voice Assistant Users Would Welcome Sponsored Content/Advertised Product Suggestions When Using Voice Search, Feb 2018 (% of respondents)
According to February 2018 data, 38.2% of respondents would welcome sponsored content or advertised product suggestions when using voice search if they are relevant to them as consumers. About a quarter of respondents would welcome it when they were researching or sought advice.
Data was provided to eMarketer by NetElixir.
Data is from the April 2018 NetElixir survey titled "Search Without Screens: Exploring the Rise of Smart Assistants and Voice Search." 1,000+ US internet users ages 18+ from the Google Consumer Surveys Publisher Network were surveyed online during February 12-15, 2018. Respondents used voice ... assistants on mobile devices, smart speakers, etc.More