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March 20, 2018

UK and US Marketers Who Plan to Use Influencer Marketing in 2018 (% of respondents)

Description

Over 40% of UK and US marketers plan to use social media influencer marketing in 2018 more than in 2017. Over 20% did not use it before but planned to begin in 2018. Nearly 15% plan to spend less on influencer marketing than they did in 2017, or have never used it and do not plan on it.