April 3, 2018

US Interactive, Video-on-Demand (VOD) and Addressable TV Ad Spending, 2010-2020 (billions and % of total digital TV ad spending)

Description

In 2018, over $1 billion was spent on video-on-demand (VOD) and addressable TV advertisements in the US. This represented over 12% of digital TV ad spending. Data represents gross advertising spending.
Share

Chart Title

US Interactive, Video-on-Demand (VOD) and Addressable TV Ad Spending, 2010-2020 (billions and % of total digital TV ad spending)

Publication Date

April 3, 2018

Sources

Source information is only available to PRO subscribers.