Marketing Automation Platform Features with Which US B2B Marketing and Sales Professionals Are Satisfied, Oct 2017 (% of respondents)
Survey data shows that US B2B marketing and sales professionals are most satisfied with database/list management (62.2%) among marketing automation platform features, and least satisfied with actionable analytics/reporting (41.2%).
Data was provided to eMarketer by InsightSquared.
Data is from the March 2018 InsightSquared and Heinz Marketing "Marketing Automation Platform Satisfaction Survey 2018." 410 US B2B marketing and sales professionals from various industries were surveyed during October 2017. Respondents have experience using marketing automation platforms such as Act-On, HubSpot, Marketo, Oracle Eloqua or Pardot. InsightSquared is a business intelligence software company and Heinz Marketing is a B2B marketing and sales acceleration company.