Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Latest Articles

Explore our Research →

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

March 29, 2018

Marketing Automation Platform Features with Which US B2B Marketing and Sales Professionals Are Satisfied, Oct 2017 (% of respondents)

Description

Survey data shows that US B2B marketing and sales professionals are most satisfied with database/list management (62.2%) among marketing automation platform features, and least satisfied with actionable analytics/reporting (41.2%).

Note

Data was provided to eMarketer by InsightSquared.

Methodology

Data is from the March 2018 InsightSquared and Heinz Marketing "Marketing Automation Platform Satisfaction Survey 2018." 410 US B2B marketing and sales professionals from various industries were surveyed during October 2017. Respondents have experience using marketing automation platforms such as Act-On, HubSpot, Marketo, Oracle Eloqua or Pardot. InsightSquared is a business intelligence software company and Heinz Marketing is a B2B marketing and sales acceleration company.

Featured In

B2B Marketers Prioritize Actionable Analytics When Choosing Vendors

Sources

Heinz Marketing

Share

Chart Title

Marketing Automation Platform Features with Which US B2B Marketing and Sales Professionals Are Satisfied, Oct 2017 (% of respondents)

Publication Date

March 29, 2018

Sources

Heinz Marketing

Featured In

B2B Marketers Prioritize Actionable Analytics When Choosing Vendors

Topics

B2B Marketing Marketing Technology United States

Daily News

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

Shoppers trust genAI more than brand websites for purchase advice

Nearly half of ad-supported TV viewing is streaming

Nearly half of ad-supported TV viewing is streaming

YouTube TV risks engagement dip as Fox standoff escalates

YouTube TV risks engagement dip as Fox standoff escalates

How marketers can embrace Gen Alpha’s spending power

How marketers can embrace Gen Alpha’s spending power

GLP-1 drugs dominate prescription TV ad spend

GLP-1 drugs dominate prescription TV ad spend

Financial media networks offer rich data but struggle to drive purchases

Financial media networks offer rich data but struggle to drive purchases

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

As Amazon’s Rufus gets its paws on publisher data, here’s how retailers should respond

JPMorgan claims its first open banking victim: Visa

JPMorgan claims its first open banking victim: Visa

ESPN’s evolution to a DTC brand has begun

Soccer is booming ahead of the World Cup. Where is Apple TV+?

Soccer is booming ahead of the World Cup. Where is Apple TV+?

Perplexity payment model offers publishers a cut for AI content usage

Perplexity payment model offers publishers a cut for AI content usage

Gen Zers are committed to saving money but using the wrong products to get there

Gen Zers are committed to saving money but using the wrong products to get there

Retail buyers adjust order strategies amid holiday uncertainty

Retail buyers adjust order strategies amid holiday uncertainty

Counterfeits are a growing problem for the luxury industry

Counterfeits are a growing problem for the luxury industry

Latest Reports

Banking Trends H2 2025

Banking Trends H2 2025

Latin America Retail Media Ad Spending Forecast 2025

Latin America Retail Media Ad Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

US B2B Marketing Data Spending Forecast 2025

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Infopack: South Korea Digital and Consumer Landscape 2025

Infopack: South Korea Digital and Consumer Landscape 2025

Europe Digital Ad Spending 2025

Europe Digital Ad Spending 2025

US B2B Martech Spending Forecast 2025

US B2B Martech Spending Forecast 2025

Consumer Distrust in Healthcare 2025

Consumer Distrust in Healthcare 2025

Infopack: Japan 2025

Infopack: Japan 2025

Infopack: Video Games 2025

Infopack: Video Games 2025

What the Rise of GenAI Assistants Means for Retail Media

What the Rise of GenAI Assistants Means for Retail Media

Real-Time Payments Trends 2025

Real-Time Payments Trends 2025

US Social Ad CPMs Forecast 2025

US Social Ad CPMs Forecast 2025

Triopoly Advertising Earnings Q2 2025

Triopoly Advertising Earnings Q2 2025

US Time Spent vs. Ad Spending 2025

US Time Spent vs. Ad Spending 2025

Popular on EMARKETER

NFL streaming ads are 66% more effective than cable and broadcast

NFL streaming ads are 66% more effective than cable and broadcast

Diversifying ad spend from Meta, Google can increase ROAS up to 214%

Diversifying ad spend from Meta, Google can increase ROAS up to 214%

Pause ads transform CTV as Magnite expands offer to streamers

Pause ads transform CTV as Magnite expands offer to streamers

Leak outlines Walmart, Best Buy, Costco data fees for retail media ads

Leak outlines Walmart, Best Buy, Costco data fees for retail media ads

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

Shoppers trust genAI more than brand websites for purchase advice

Instagram introduces linked Reels to enable serialized storytelling and drive engagement

Instagram introduces linked Reels to enable serialized storytelling and drive engagement

Nearly half of ad-supported TV viewing is streaming

Nearly half of ad-supported TV viewing is streaming

Meta splits AI division, cancels frontier model, and braces for departures as talent war intensifies

Meta splits AI division, cancels frontier model, and braces for departures as talent war ...

YouTube TV risks engagement dip as Fox standoff escalates

YouTube TV risks engagement dip as Fox standoff escalates

Google debuts loyalty perks for retail ads ahead of holiday season

Google debuts loyalty perks for retail ads ahead of holiday season

How marketers can embrace Gen Alpha’s spending power

How marketers can embrace Gen Alpha’s spending power

Macy’s is the first major retailer to use Amazon's retail media tech

Macy’s is the first major retailer to use Amazon's retail media tech

Podcast ads turn listener attention into measurable action

Podcast ads turn listener attention into measurable action

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

"Behind the Numbers" Podcast

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Unofficial Most Interesting Retailers List (August) | Reimagining Retail

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew Neisser | Behind the Numbers

The Death of the Click: How AI Is Reshaping the Internet’s Business Model with CMO Huddles’ Drew ...

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates Jobs | Behind the Numbers

What If? The Future of Digital — Browsers AI Battleground, Agentic Shopping Fails, and GenAI Creates ...

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | Reimagining Retail

Retail Partnership Playbook: How to Choose and Build Powerful Collaborations with Mack Weldon | ...

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the Numbers

Late Show Canceled & an NFL–ESPN Mega Deal: Has Streaming Finally Beaten Linear TV? | Behind the ...

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind the Numbers

How Amazon is Weathering Tariffs, Prime Day’s Surprise, and the AI Bracelet of the Future | Behind ...

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | Reimagining Retail

Sydney Sweeney's American Eagle Ad—When Marketing Misses the Mark, Can Brands Bounce Back? | ...

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The Banking & Payments Show

Why It Will be Hard for FMN's to Play the Same Game as Other Commerce Media Folks | The ...

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the Numbers

Google’s AI Overviews Turned One: Is It Already Game Over for AI Search Competitors? | Behind the ...

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining Retail

Retail’s New Calendar: How Summerween and Christmas in July Are Changing Shopping | Reimagining ...

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

X After Yaccarino: What Her Exit Tells Us About the Road Ahead | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

Is Netflix the Future of Living Room Entertainment? “Not So Fast,” Says YouTube | Behind the Numbers

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Unofficial Most Interesting Retailers List (July 2025) | Reimagining Retail

The Missing Link in Omnichannel: How Authentic Brand Storytelling Drives Real Connection | Behind ...

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Retail Media and Social are Changing Search Marketing | Behind the Numbers

Trending in United States

NFL streaming ads are 66% more effective than cable and broadcast

NFL streaming ads are 66% more effective than cable and broadcast

Diversifying ad spend from Meta, Google can increase ROAS up to 214%

Diversifying ad spend from Meta, Google can increase ROAS up to 214%

Pause ads transform CTV as Magnite expands offer to streamers

Pause ads transform CTV as Magnite expands offer to streamers

Leak outlines Walmart, Best Buy, Costco data fees for retail media ads

Leak outlines Walmart, Best Buy, Costco data fees for retail media ads

Google's AI summaries lead to far fewer clicks

Google's AI summaries lead to far fewer clicks

Instagram introduces linked Reels to enable serialized storytelling and drive engagement

Instagram introduces linked Reels to enable serialized storytelling and drive engagement

Shoppers trust genAI more than brand websites for purchase advice

Nearly half of ad-supported TV viewing is streaming

Nearly half of ad-supported TV viewing is streaming

Macy’s is the first major retailer to use Amazon's retail media tech

Macy’s is the first major retailer to use Amazon's retail media tech

YouTube TV risks engagement dip as Fox standoff escalates

YouTube TV risks engagement dip as Fox standoff escalates

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Black, Hispanic, and Asian Consumers’ Healthcare Attitudes and Behaviors

Meta splits AI division, cancels frontier model, and braces for departures as talent war intensifies

Meta splits AI division, cancels frontier model, and braces for departures as talent war ...

Podcast ads turn listener attention into measurable action

Podcast ads turn listener attention into measurable action

Google debuts loyalty perks for retail ads ahead of holiday season

Google debuts loyalty perks for retail ads ahead of holiday season

How marketers can embrace Gen Alpha’s spending power

How marketers can embrace Gen Alpha’s spending power