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April 1, 2018

US Smart Speaker Users, by Brand, 2018 & 2020 (% of smart speaker users)


According to eMarketer two-thirds of US smart speaker users used an Amazon branded smart speaker in 2018. eMarketer estimates this number to drop to 60.8% in 2020, as Google and other brands gain more users.


A smart speaker is a standalone device which includes a voice assistant, such as Google Home, Amazon Echo, Apple HomePod, or Alexa-enabled Sonos One. Excludes smartphones, desktops/laptops, tablets, wearables, gaming consoles, TV consoles, VR headsets, cars and smart-home devices.


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.